The meaning of the word branding has been puzzling me for some time. I decided to find about branding while researching other designers' websites
in order to create my own website. I found that the word BRANDING was being used incorrectly to represent
their logo designs.

It seemed to me that it was misused
by many designers from what I thought branding meant.  So to me, branding
is an overall thought, that covers more grounds than just the logo; it is about getting your prospects to see you as
the only one that provides a solution
to their problem.

After a few weeks of research, I finally found an article, written by Vincent Grimaldi/Leading Brand Strategist,
that made sense to me and explains
the meaning of branding beautifully. Vincent says "Brands captures our imagination on a daily basis. Still, outside the world of brand managers, few truly understand the role of marketing and even fewer grasp the meaning of branding.... read full article

Vincent wrote about Nike as a great branding example.  I thus researched the company and found a great article which wonderfully explains the beginning
of Nike and Michael Jordan...
http://www.sneakerhead.com/jordan-brand-history.html

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Ana Balzán / LIGHTHOUSE Graphics
Creative Graphic Design Studio Working with You!
anabalzan.com
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Everywhere we go we see eBook reader devices, such as the Nook at Barns & Nobles, the iPad from Apple, the Kendal from Amazon, the Kobo from Borders, etc.

Recently I met Erica Gamet at Boulder Digital Arts where she was giving a presentation on eBook readers. Well, let me tell you: I have never seen anyone with so many gadgets!   Her excitement and persona just rubbed in so beautifully.  I asked Erica to give us an insight of what she thought about the eBooks and how she sees them in the near future.

Erica Gamet /
Adobe Certified Expert, InDesign CS5 / www.ericagamet.com

"I think 2011 is going to be the year of the eBook...especially with the explosion of the eBook reader and tablet market.
As a designer – and a tech-geek – I wanted to be a part of this exciting development. I think both traditional, printed books and electronic formats have their place in society. And while I don't think the printed book is going anywhere any time soon,
I see eBooks becoming the de facto standard in the next few years.

As a reader, I find myself reading more – especially as a leisure activity – than I have since high school. I find the ease of portability and the range of available titles to be quite refreshing and liberating. I am looking forward to seeing what the future of books will be...and whatever it is, I want to be a part of it."

I recently found in the Amazon website this very complete review written by Ron Cronovich. He explains in detail his experience with the Kindle vs Nook. If you are thinking on getting any of these devices, I recommend you read the below review.
Kindle vs Nook by Ron Cronovich.pdf

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Ana Balzán / LIGHTHOUSE Graphics
Creative Graphic Design Studio Working with You!
anabalzan.com
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