The meaning of the word branding has been puzzling me for some time. I decided to find about branding while researching other designers' websites
in order to create my own website. I found that the word BRANDING was being used incorrectly to represent
their logo designs.

It seemed to me that it was misused
by many designers from what I thought branding meant.  So to me, branding
is an overall thought, that covers more grounds than just the logo; it is about getting your prospects to see you as
the only one that provides a solution
to their problem.

After a few weeks of research, I finally found an article, written by Vincent Grimaldi/Leading Brand Strategist,
that made sense to me and explains
the meaning of branding beautifully. Vincent says "Brands captures our imagination on a daily basis. Still, outside the world of brand managers, few truly understand the role of marketing and even fewer grasp the meaning of branding.... read full article

Vincent wrote about Nike as a great branding example.  I thus researched the company and found a great article which wonderfully explains the beginning
of Nike and Michael Jordan...
http://www.sneakerhead.com/jordan-brand-history.html

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Ana Balzán / LIGHTHOUSE Graphics
Creative Graphic Design Studio Working with You!
anabalzan.com
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